Digital Transformation & Workflow Optimization

My focus was on creating modern digital workflows, improving data transparency, and ensuring the company could quickly adapt to the latest technologies.

1. Bringing Web Development In‑House

• Transitioned website development and maintenance from external contractors to a fully equipped in‑house team of UI/UX designers, developers, and DevOps specialists.

• Provided all necessary tools and processes for smooth project execution.

2. Comprehensive Online Presence Strategy

• Developed and implemented a full strategy for the company’s online presence, including:

  • Website architecture;

  • Addition of new services;

  • SEO optimization;

  • Performance improvements;

  • Enhanced security;

  • New features such as online car sales, appointment booking, and interactive offers.

3. Project Management Implementation

• Introduced Scrum and Kanban for efficient workflow.

• Established regular performance reviews to assess team productivity and product quality.

4. Internal Data Processing System

• Built an internal platform to process customer session data, enabling:
  Personalization of offers;
  Improved service quality;
  Better customer engagement.

5. Development of Internal APIs

• Designed and implemented APIs to integrate CRM, SAP ERP, marketing tools, and logistics systems.

• Delivered:

  • Secure authorization processes;

  • Role-based access control;

  • High traffic handling capacity.

• Automated routine tasks such as order management, car inventory updates, and customer communications.

6. Unified Customer Data Management

• Created a centralized system to store and categorize customer data based on deal stages and statuses.

• Improved user registration with social media and mobile login options, increasing completion rates.

• Implemented stringent security policies:

  • Data encryption;

  • Access segmentation;

  • Continuous monitoring for unauthorized access.

• Conducted GDPR compliance training and enhanced cybersecurity measures.

7. Cloud Migration & IT Infrastructure Modernization

• Worked with the Board and CTO to develop and implement a cloud migration strategy.

• Moved core systems (email, SAP servers, workspaces) from on‑premise to the cloud, resulting in:

  • Greater scalability;

  • Improved resilience;

  • Cost optimization.

• Additional improvements:

  • Deployed corporate IP telephony;

  • Set up mobile workstations;

  • Upgraded Wi‑Fi infrastructure with Mesh technology and segmented networks for internal and guest use.

• Managed IT audits, vendor selection, and partnership oversight.

8. Mobile App Development

• Led the creation and launch of a customer‑facing mobile app to:

  • Purchase vehicles online;

  • Book services;

  • Access dealership information.

• Fully integrated with internal APIs for real-time data.

• Added push notifications, chat support, and analytics tracking for user behavior.

• Conducted promotional campaigns to boost downloads and engagement.

Results & Impact

• Built a unified digital sales and service platform.

• Significantly reduced response time for customer service and internal operations.

• Increased operational transparency and data security.

• Formed a flexible, adaptive, and high-performing internal team.

• Successfully migrated to cloud technologies, positioning the company for future growth.